“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Founder & Creative Director
Sally has held senior positions in the creative services sector for over two decades. She has run creative teams across the BBC portfolio, winning industry awards along the way (D&AD, Promax, Shark, New York Festivals). During this time she wrote and creatively directed award winning multi-platform campaigns for flagship programmes including the Office, Panorama, the Today programme, Top Gear and six of Stephen Poliakoff’s dramas, becoming Stephen’s campaign writer of choice.
Upon leaving the BBC and Red Bee Media, Sally became Creative Director at BDA Creative, inspiring a 30 strong team of creatives and designers to produce award winning work for clients such as NBCU, Turner, ESPN, Disney, ABC, FremantleMedia and Canal +, culminating in the agency being awarded Creative Agency of the Year by Promax.
Keen to diversify and apply her creative expertise to digital platforms, Sally began specialising in digital content leading her to found SB3 Digital. SB3 Digital is a digital creative agency delivering original , high quality multi-platform content for global brands such as London & Partners, Historic Royal Palaces, London Stock Exchange, Society of Motoring Manufacturers & Traders, Stylist Magazine, Discovery UK, New West End Company, Tech Nation, Mayor of London, Department for Culture, Media & Sport, Proskauer (UK & USA), Girl Effect, UK Export Finance, Department for International Trade, National Lottery, Northzone, pollinate/NatWest and charities Malaria No More UK, Ovarian Cancer Action, Cystic Fibrosis Trust, The Marine Foundation and Julie’s Bicycle.
Offering: multi-platform content, live action including drone & hyperlapse, design & animation, radio, instagram/google/facebook/twitter ads, GIFS, website design, creative direction, copywriting, concept generation and development and sustainable production. Filming projects across the whole of the UK and globally including USA (New York, San Francisco & Boston), South Africa, Germany (Frankfurt & Stuttgart), Norway (Oslo), France (Paris), Australia and Sri Lanka.
Sally continues to be in demand for Creative Director services in broadcast and regular supports mainstream channels such as Discovery UK Creative.
Sally holds a BSc (Hons) in Psychology, and is also an interior design enthusiast, a fair weather triathlete, a wild swimmer, cycled 100 miles in RideLondon, and recovers by indulging her passion for travel to far-flung destinations, currently planning a 500km charity cycle in Kenya in 2023.