“Anyone can make the simple complicated. Creativity is making the complicated simple”
Founder & Creative Director
Sally has held senior positions in the creative services sector for over two decades. She has run creative teams across the BBC portfolio, winning industry awards along the way (D&AD, Promax, Shark, New York Festivals). During this time she wrote and creatively directed award winning multi-platform campaigns for flagship programmes including the Office, Panorama, the Today programme, Top Gear and six of Stephen Poliakoff’s dramas, becoming Stephen’s writer of choice.
Leaving Red Bee Media in 2009, Sally became Creative Director at BDA Creative, inspiring a 30 strong team of creatives and designers to produce award winning work for clients such as NBCU, Turner, ESPN, Disney, ABC, FremantleMedia and Canal +, culminating in the agency being awarded Creative Agency of the Year in 2012 by Promax.
Keen to apply her creative expertise to digital platforms in order to help non-broadcast brands make an impact online, Sally began specialising in the creation of memorable and shareable digital content. This experience led her to found SB3 Digital, bringing together some of the best talent in the creative industry to help meet the multi-faceted media needs of todays’ brands without the expensive overheads.
Sally holds a BSc (Hons) in Psychology, and is also an interior design enthusiast. Aside from work, Sally competes in three triathlons a year, cycled RideLondon 2015, and recovers by indulging her passion for travel to far-flung destinations, many to which she has now taken her three children.