SMMT Annual Dinner 2023


Filmed over 6 days across the year, our film for 2023 captured a year of growth, transition and investment in the car industry and features industry leaders and MP’s. As Mike Hawes, Chief Executive, SMMT concludes “We are on the road to zero emission vehicles and we will not be turning back”. Design combines shots into seamless pairs to demonstrate how the industry works together to continuously innovate to create a cleaner future for all.

Filming over 7 days in the UK, Oslo and Frankfurt, our film for 2022 film played at SMMT’s annual dinner event for the UK car industry. The film had to sum up the year with the challenges the industry has faced such as supply issues, pandemic recovery and rising costs but also needed to focus on the resilient diverse workforce and positive future through electrification opportunities. The concept ‘in the detail’ used extreme close up photography of vehicles to weave together the story of the year. Played at the event then shared on linkedin and twitter where it was re-tweeted numerous times.