Drive Zero


As UK car manufacturers commit to the goal of zero emission motoring by 2035, SMMT held a Drive Zero event where each manufacturer could bring their latest electric vehicles (over 60 in total) for consumers and media to test drive. Shot over two days of the event, we created a suite of films including one main film asset for social and presentation use as well as six consumer focused social media assets. We also animated the static logo to create animated text to give the campaign synergy across all elements.

Mike Hawes, Chief Executive of SMMT said “If you haven’t driven an electric vehicle yet, you’ll soon wonder what took you so long.”