Here’s to UK Automotive

SMMT wanted to pay tribute to UK Automotive, an industry that has demonstrated agility, adaptability and quick thinking during the pandemic, SB3 Digital created a moving finale to the SMMT’s Annual Update, a virtual live event. In addition we created the opening film for the event that captured the reality of a most unprecedented year.

Filming for the opener was concertinaed into a short space of time following the lockdown and included filming the two day event SMMT Drive Zero, Vauxhall Motors in Luton and Optare in Selby, Leyland Trucks and Ford interviews were captured on Teams/Zoom owing to Covid related restrictions. Animated graphics tied the logo, name captions and messaging throughout.