Panorama Campaign

Panorama was moving slot from Sunday nights on BBC One at 10.30 to Monday’s after EastEnders. We needed a campaign that would retain current audiences and attract new viewers post EastEnders. Considered a huge success, one eminent journalist claimed that ‘if you didn’t know Panorama was moving to Mondays by now you must be living on Mars.’

‘Sally is a superb creative talent. I have worked with her for many years now and she has always delivered work of the highest quality that has a real demonstrable impact on the audiences we have been trying to reach. The re- launch of Panorama at the BBC was absolute testimony to that work and helped increase viewing figures to the programme by 40 percent.’

Chris Gottlieb, Former Director of Marketing, Communications & Audiences, BBC Television & Journalism