SMMT 100th Annual Dinner


For the 100th SMMT Annual Dinner on 29th November 2016, SMMT commissioned SB3 Digital to create a film that celebrated 100 years of supporting the automotive industry and highlighted the key activities in which SMMT has been involved throughout the year focussing on the achievements, the events, the challenges and future innovation. The film had to embrace the past whilst reflecting the dynamic industry it represents. By manipulating archive photography in design we brought these snapshots of the industry over 100 years to life in a contemporary and effective way. The film was shown at The Grosvenor in an event opened by Richard Hammond and James May then compered by Rob Brydon in front of SMMT members across the UK automotive industry. It was then shared on youtube and twitter.