SMMT Sustainability
Animation
Content
To coincide with the launch of the 18th SMMT Sustainability Report, SMMT commissioned SB3 Digital to create an animation to explain how UK automotive manufacturers are achieving the right balance of economic progress, environmental care and social responsibility, by setting ambitious efficiency targets and reducing emissions from design through production, use and, ultimately, disposal, showing how the industry is committed to achieving sustainable motoring now and in the future.
The animation style complements the Emissions animation film we created last year giving SMMT their own animation style to draw upon to complement future reports.