Trade with the UK Animations

The Department of Digital, Data and Technology (part of DIT) commissioned SB3 Digital to create a series of four animations, three for staff to aide better understanding of new digital assets and practical tools available through the gov.uk website that could help them guide and advise businesses planning to export to the UK and one direct to exporters animation that helped guide exporters through the possible market access barriers they may face when exporting to the UK and where to go online to get help.

Once we established and agreed the style of the animation through a series of storyboards, adhering to brand guidelines, colours and fonts, we went on to create a family of animations all in the same animated world, narrated by the same informative voice over for consistency.