SMMT wanted to pay tribute to UK Automotive, an industry that has demonstrated agility, adaptability and quick thinking during the pandemic, SB3 Digital created a moving finale to the SMMT’s Annual Update, a virtual live event. In addition we created the opening film for the event that captured the reality of a most unprecedented year.
Filming for the opener was concertinaed into a short space of time following the lockdown and included filming the two day event SMMT Drive Zero, Vauxhall Motors in Luton and Optare in Selby, Leyland Trucks and Ford interviews were captured on Teams/Zoom owing to Covid related restrictions. Animated graphics tied the logo, name captions and messaging throughout.
Where events are concerned there is no other location in London, the capital of cutting edge. Events planners who bring their event to London cement their reputation for being ahead of the game and give delegates the opportunity to do business with those also at the leading edge in technology, finance, life sciences & the creative industry. Commissioned to create a film that celebrated and promoted London’s cutting edge in these sectors and therefore best placed as an event venue, we filmed interviews with leading lights across all sectors and applied a parallax editing style to our film to embrace the cutting edge theme. Two film versions were created, one music only version for event stand purposes, one including soundbites for online & presentation purposes plus 5 shorts were created for use on twitter.
Commissioned by London & Partners & UKTI, our brief was to create a film that would shine a light on the Americans who live and work in London and the UK who are helping to shape our tech sector. In order to encourage other US tech businesses or entrepreneurs to consider expanding or setting up here we wanted to present more personal stories of our interviewees experiences offering a more intimate insight into motivating factors for making the move across the pond. To achieve this we opted for a more intimate setting with interviewees speaking directly into camera to engage and connect with the audience.
The film was launched at SxSW Conference in Austin, Texas and shared on youtube and other social media platforms proving very popular (currently 142K hits) and even bringing a VP to tears!
After the recent challenges, debates and controversy surrounding emissions and air quality, SMMT commissioned SB3 Digital to create a video that would help create a clearer picture of the automotive industry’s significant progress on emissions reduction. Using animation we were able to deliver that message in a brand neutral and consumer facing way.
The video is being promoted on Twitter, LinkedIn and YouTube, key media outlets and will also be shared by SMMT members.
The Camelot Group commissioned SB3 Digital to create two films to be shown at a get together of all Camelot UK employees to be held at Wembley. An important part of the day was dedicated to bringing to life The National Lottery’s Life Changing story for everyone, whether they work in the contact centre, finance or retail.
The first film needed to show how staff members through their own personal circumstances had experienced first hand how The National Lottery funds Good Causes and what impact this funding has had on their families as well as the charity or association they support including HomeStart, Northampton Association for the Blind, Caerphilly Stroke Association and the Peace Hospice. Filmed over two days at Camelot premises across the UK, we were able to capture a variety of personal testimonies that were poignant and moving for the audience, celebrating the work of everyone in the room.
The second film featured here celebrates The National Lottery Winners and how the work of Camelot UK employees helps change the lives of those weekly winners.
For the 99th SMMT Annual Dinner, SB3 Digital were commissioned to create a fast paced, informative & celebratory film that included key events we filmed during the year, such as SMMT Test Day, Meet the Buyer, SMMT Summit, SMMT Connected and the automotive Business is GREAT Britain event at Greenwich as well as showing how SMMT rose to industry challenges during the year particularly around the issue of air quality.
SB3 Digital were commissioned by London & Partners to create a video to showcase the events across London Tech Week. The launch took place in The Shard and attracted 43,000 people from 80 countries. The video features key speakers such as Eileen Burbidge MBE, Sir Martin Sorrell, Eileen Naughton, Ambarish Mitra, Sherry Coutu, John Hughes, Russ Shaw. Currently reaching over 22,000 hits on youtube, the video aims to encourage attendees to the conference the following year.
Ovarian Cancer Action asked SB3 Digital to bring to life one story of survival through the eyes of one woman’s son Ross to be shown at The First Woman Awards in June 2015 hosted by Clare Balding. The target was to beat donations of 12K raised the previous year. We were thrilled to hear that 28K had been pledged at the event. You too can donate at ovarian.org.uk/fundraising-and-events/donate
Historic Royal Palaces commissioned SB3 Digital to create a video for school children aged 7-11 to help them understand what to expect on their planned visit to Hampton Court Palace. The video needed to demonstrate the location & surroundings clearly, the structure of their visit, the use of tablets, the kind of digital missions the children may experience and how they will need to work as a team of Time Explorers on their mission. Two versions were created, one to show in schools and one to show on site.
SB3 Digital was commissioned by SMMT (Society of Motor Manufacturers and Traders) to create a video to showcase the most recent and ground breaking developments in autonomous and connected vehicle technology and testing across the UK for the SMMT Connected Conference 2017.
The video features The Rt Hon John Hayes MP, Professor Paul Newman Founder of Oxbotica, WMG, Motability Operations, JLR, C-CCAV and Nissan.
