This image spot formed part of a whole summer campaign (27 elements) ‘I Love Disney Channel’ created for the Disney Channel in Benelux for the on air team, Nancy Theunissen and Femke Reijn. Filming 80 kids across four days in Holland & Belgium captured their ‘summer fun’ across the region and their genuine love for the Disney Channel. The package also included logo design, idents, generic and programme specific endboards, bumpers, ipp’s, and menus.
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Last Chance to See
Inspired by the radio series, Last Chance to See, that followed Douglas Adams and Mark Cawardine’s quest to find endangered animals, the BBC Two TV series, saw Stephen Fry join Mark Cawardine to follow in their footsteps, 20 years later. This TV and online launch campaign featured Stephen telling the story of the species they seek and integrated live action and animation to create a magical journey for the viewer, attracting 4 million to the first episode.
Panorama Campaign
Panorama was moving slot from Sunday nights on BBC One at 10.30 to Monday’s after EastEnders. We needed a campaign that would retain current audiences and attract new viewers post EastEnders. Considered a huge success, one eminent journalist claimed that ‘if you didn’t know Panorama was moving to Mondays by now you must be living on Mars.’
‘Sally is a superb creative talent. I have worked with her for many years now and she has always delivered work of the highest quality that has a real demonstrable impact on the audiences we have been trying to reach. The re- launch of Panorama at the BBC was absolute testimony to that work and helped increase viewing figures to the programme by 40 percent.’
Chris Gottlieb, Former Director of Marketing, Communications & Audiences, BBC Television & Journalism
Cartoonito
The objective was to raise awareness of this pre school channel showing parents/carers that Cartoonito is a trusted and fun destination.
Casting children aged between 4-6 years could guarantee captivating, endearing and wildly imaginative storytelling typical of this age group. Natural, unscripted performances that engaged the viewer were essential – not seeming contrived, integral. The animated element added an extra touch of magic to bring their storytelling to life. The results surpassed expectation with an 85% recall rate amongst the target group and an instant rise in viewers.
‘The campaign launched late in the year and was considered by our VP as campaign of the year, testament to Sally and her team’s hard work to bring the concept to life in an original way. Its authenticity captured the attention of both parents and pre-schoolers and raised awareness of Cartoonito as a trusted destination full of characters loved by its audience.’
Sally Bezant, Marketing Director, Turner Broadcasting
Winner Gold Promax US 2012
Nominated Promax UK & Europe 2012
New York Festival Finalist 2013
Desperate Housewives Last Season
Canal + in France required an original teaser campaign to promote the hugely dramatic last ever season of Desperate Housewives.
In this, their last hurrah, we saw the main characters under huge strain following their collective cover up of a murder.
Shooting lookalikes as they readied themselves for a stills shoot takes a more sinister turn as their bodies began to crack under pressure leading to a final resolution neatly encapsulated with ‘their secrets are fragile, as are they’ guaranteeing that viewers and fans were in for a climactic finale as their favourite characters reach breaking point.
Winner Silver Medal New York Festivals 2013
Nomination Promax UK Best Foreign Language 2012
City Season Campaign
We were commissioned to conceive a campaign that promoted BBC Two’s season of programmes on London’s financial sector during the time of the collapse and subsequent crisis. The creature, a well-known emblem of the city, was brought to life by Jellyfish Pictures telling the story of the city in an engaging and original way.
Winner Promax US & Europe Gold and Silver.
Luma Credit Card
Totallymoney.com asked SB3 Digital to update the Luma Credit Card Yes! campaign now users have grown to 200,000 people. Creating the Luma animated world puts the credit card at centre stage and enables flexibility for messaging within the same environment. The campaign broadcasts from June 2015 across 25 UK Channels and online.
‘Sally is full of creative ideas, practical solutions and apparently completely unflappable. She’s open and amenable and thoughtful, bringing different creative inputs and perspectives and blending them seamlessly into the project.’
Jonathan Hassid, Co-founder, Totallymoney.com